Tuesday, May 20, 2008

Food Fight?

I came across this short article and had to share it with you. Not only is Dr. Briffa on point about real food vs. product, but he also gives us a wonderful window on the behind-the scenes workings of companies in shaping our food landscape.


Supermarket Bans Aspartame From Own-Label Products
A food fight is brewing
By Dr. John Briffa
Special to the Epoch Times

Help your customers and be sued.

It might be corny and a bit naïve, but I recommend that eating a
diet found as close as possible to what is found in nature makes
good sense. This means, of course, avoiding, when we can, substances
not to be found naturally in the food chain. Perhaps rather
predictably, science supports this notion. For instance, the much-
reviled but naturally-occurring saturated fat found in red meat and
eggs has no strong links with disease, while industrially produced
trans fats do.

So, when the food industry introduces a novel food or food
ingredient into our diet I admit I generally come at it from a
skeptical perspective. This is the case when all the ingredient is
doing is making a food a bit bluer or redder or extending its shelf
life or palatability. However, I become even more suspicious when
claims are made that some new-fangled foodstuff is better for us
than, perhaps, something that we've had in our diet forever.
Let us not forget, for instance, that the partially hydrogenated
fats from which industrially produced trans fats are derived were
originally sold to us as a healthy alternative to saturated fat (and
what a load of rubbish that turned out to be).

Another example of where we have been sold a bit of a dummy by the
food industry concerns artificial sweeteners. In the past I have
attempted to highlight the science that shows that artificial
sweeteners have considerable potential to cause harm, and at the
same time, do not appear to have any obvious benefits for health.
These particular posts have focused mainly on the potential hazards
of the artificial sweetener aspartame (NutraSweet, Canderel, Equal).
One of the reasons I've focused so much on aspartame is that most of
the published research on artificial sweeteners has focused on this
particular substance.

There are now hundreds of studies, which have focused on the safety
of this substance. The manufacturers use this science in an attempt
to convince us that aspartame is safe. Yet, right from the beginning, there has been plenty of evidence that aspartame has the capacity to cause harm. And there is, as I've highlighted before, evidence of considerable bias in this area: while industry-funded research invariably finds in favor of aspartame, independently-funded work almost always comes to the
opposite conclusion. These things, and the fact that anecdotal
reports of aspartame toxicity are easy to find, means that aspartame
continues to be viewed with suspicion by many.

It seems that at long, long last, this skepticism in the general
public has filtered through to food retailers. Generally speaking,
supermarket chains give customers what they want. There has been
growing awareness quite recently here in the U.K. that a lot of food
has a lot of junk in it. As a result, many supermarkets have gone
about formulating foods that are devoid of commonly-recognized
baddies such as saturated fat (sigh), salt, added sugar, and
artificial additives. However, I was interested to read that here in
the U.K., the Wal-Mart-owned supermarket chain Asda has explicitly
named aspartame is a list of "nasties," and it has set about
removing from it's "Good for You" range of foods.

Such a move was not going to go unnoticed by aspartame's
manufacturers, of course. It turns out the Ajinomoto, the Japanese
company that makes aspartame, has served a writ in London against
Asda, and is suing on the basis that Asda has suggested that
aspartame is unhealthy and is something that consumers concerned for
their health should avoid. An Ajinomoto spokesperson is quoted as saying: "This is a UK initiative and a relatively cynical one," adding: "It doesn't reflect concerns at a consumer level—it is just bandwagoning." However, an Asda spokesperson maintains that: "We have removed some of the ingredients our customers tell us they don't want in their food. That includes aspartame."

So, what we have here is an example of where what seems to be well-
guided consumer pressure has led to a major supermarket chain to
take action over a very dubious food ingredient indeed. This, I
think, is an example of people power, and I am, personally, hugely
enthusiastic about this turn of events. Now that a writ has been served, my hope is that Asda does not capitulate and "do a deal" with Ajinomoto. Ajinomoto's lawyers are notoriously aggressive. (I've had personal experience of this myself as I've had exchanges with over what I believe to be factually correct and utterly defensible comments in the Observer magazine some years ago). However, now that a writ has been served, my suspicion is any attempts for a deal to be done have failed. So, it looks as though we're heading for a full-blown battle.

As this plays out, it might be that Asda's lawyers may want to draw
attention to aspartame's checkered political history, the fact that
this substance has been continually mired in controversy, and that
there is (whatever its manufacturer maintains) more than enough
evidence to view this substance with considerable suspicion. It
might be, therefore, that this legal action will only serve to sow
further seeds of doubt about the safety and legitimacy of aspartame.
While Ajinomoto obviously feels the need to defend its product and
no doubt will instruct its lawyers to give Asda both barrels, in
mounting this action it may well end shooting itself in the foot.

Dr. John Briffa is a London-based doctor and author with an interest
in nutrition and natural medicine.
Dr. Briffa's Web site
http://en.epochtimes.com/news/8-5-9/70483.html

2 comments:

Mia said...

Awesome! They should take aspartame out of food here too. Or at least food stores.

Thank you for updating!! Please update soon!

Erratica said...

This is wonderful news! Thanks for posting this. I'm new to your blog, and am looking forward to reading past posts and catching up.

Erica

 
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